Notified chooses CDR Grayling to boost its visibility and develop strategic synergies
Expert advice for successful media appearances
Prepare your message beforehand Clarify the objective of your speech Before anything else, it is essential to ask yourself the following question: why are you speaking? Is it to defend a position? Promote an action? To set the record straight? The intention must guide the formulation of the messages. Defining your key messages There is no [...]
Media crisis: 5 corporate reflexes to adopt
Understanding the impact of a media crisis A media crisis can erupt at any time: bad buzz on social networks, an industrial incident, an internal scandal, a communication error... In just a few hours, a company's reputation can be seriously damaged. Hence the importance of adopting the right reflexes at the first sign of trouble. 1. Don't panic, structure your [...]