Corporate brands: how can you modernise your social media presence without betraying your DNA?
Institutional brands benefit from a capital of seriousness and legitimacy, but sometimes struggle to bring their actions to life on social networks. And yet they have missions of general interest, concrete policies, grassroots initiatives... all content that can be promoted, provided that the right formats and storytelling codes are adopted. Modernising [...]
The rise of social search: why Google is no longer alone in the field
We used to "google". Today, the Google reflex isn't so obvious: more and more people are typing their questions directly on TikTok or Instagram. Where to have brunch in Paris? How should I dress for an interview? What travel itinerary should you choose? The answers are there, on video, face-to-face, embodied. What is social [...]?
Boom Boom Villette blows out its first candle
Notified chooses CDR Grayling to boost its visibility and develop strategic synergies
Expert advice for successful media appearances
Prepare your message beforehand Clarify the objective of your speech Before anything else, it is essential to ask yourself the following question: why are you speaking? Is it to defend a position? Promote an action? To set the record straight? The intention must guide the formulation of the messages. Defining your key messages There is no [...]
Media crisis: 5 corporate reflexes to adopt
Understanding the impact of a media crisis A media crisis can erupt at any time: bad buzz on social networks, an industrial incident, an internal scandal, a communication error... In just a few hours, a company's reputation can be seriously damaged. Hence the importance of adopting the right reflexes at the first sign of trouble. 1. Don't panic, structure your [...]