{"id":681,"date":"2026-07-07T16:56:12","date_gmt":"2026-07-07T14:56:12","guid":{"rendered":"https:\/\/cdrgrayling.com\/?p=681"},"modified":"2026-07-07T16:56:12","modified_gmt":"2026-07-07T14:56:12","slug":"cd-r-mediascan-perception-journalists","status":"publish","type":"post","link":"https:\/\/cdrgrayling.com\/en\/cd-r-mediascan-perception-journalists\/","title":{"rendered":"CDR MediaScan celebrates its 20th anniversary: why journalists\u2019 perceptions are more strategic than ever"},"content":{"rendered":"

For the past twenty years, CDR MediaScan has been analysing one of the most decisive factors influencing the reputation of management companies: how they are perceived by journalists.<\/p>\n

Originally launched as a comparative study in the UK and Europe, the initiative has, over the years, become a true barometer of the media\u2019s expectations of asset management firms. It assesses how journalists perceive asset management firms, their executives, their public statements and, more broadly, the value of their brand. To mark its 20th anniversary, the study is expanding to the Asia-Pacific (APAC) region for the first time, offering a more comprehensive view of the evolving relationship between the media and asset managers.<\/p>\n

The main takeaway? The fundamentals of reputation remain the same. However, the ways in which we build and maintain it have changed significantly.<\/p>\n

In Europe, the United Kingdom and the Asia-Pacific region, journalists continue to identify fund performance and the quality of management teams as the key factors determining an asset management firm\u2019s credibility and value. However, communication practices have changed considerably. Twenty years ago, communications focused primarily on products and their distribution. Following the financial crisis, the sector gradually shifted its focus towards thought leadership, market analysis and the production of high-value-added content. This strategy has helped to bring about a lasting improvement in journalists\u2019 perception of the sector.<\/p>\n

Today, a new paradigm shift is underway. Geopolitical tensions, debates surrounding ESG, the proliferation of information channels and the rise of artificial intelligence have raised the profile of asset management firms. However, this increased exposure is accompanied by greater caution in communications.<\/p>\n

The journalists interviewed have thus observed a growing trend towards control over public discourse: more restricted access to senior figures and spokespersons, increased reliance on written responses, and stricter vetting of messages. Striking the right balance between controlling communication and ensuring accessibility is becoming one of the sector\u2019s main challenges.<\/p>\n

The extension of the study to the Asia-Pacific region also highlights significant cultural differences. In Europe, journalists pay particular attention to transparency, educational value and the clarity of messages. In the APAC region, the visibility of senior executives, the size of the company and its institutional reputation play a more decisive role in brand perception.<\/p>\n

The study also reveals different approaches to artificial intelligence. Asian journalists appear to be integrating it more quickly into their working methods, particularly for information gathering and as an aid to writing. In Europe, its use remains more cautious and focuses mainly on transcription, monitoring and trend analysis.<\/p>\n

One conclusion is clear: one-size-fits-all communication strategies have reached their limits. International players must now strike a balance between overall consistency and adaptation to local circumstances.<\/p>\n

At a time when artificial intelligence is transforming the way information is used and communication channels are multiplying, media relations can no longer be regarded as a mere support function. They have become a key driver of reputation, visibility and differentiation. Understanding journalists\u2019 expectations and perceptions is no longer merely useful: it has become a strategic imperative.<\/p>\n

 <\/p>\n

Please do not hesitate to contact us to access the MediaScan CDR and discuss the implications of these developments with our experts.<\/p>\n

 <\/p>\n

Kristell le Nadan, Director<\/p>\n

Email: Kristell.LeNadan@cdrgrayling.com<\/a><\/p>\n

 <\/p>\n

Yoann Besse, Managing Director<\/p>\n

Email: Yoann.Besse@cdrgrayling.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Depuis vingt ans, CDR MediaScan analyse l\u2019un des leviers les plus d\u00e9terminants de la r\u00e9putation des soci\u00e9t\u00e9s de gestion : la perception qu\u2019en ont les journalistes. Initialement lanc\u00e9e en tant qu\u2019\u00e9tude comparative au Royaume-Uni et en Europe, l\u2019initiative est devenue au fil des ann\u00e9es un v\u00e9ritable barom\u00e8tre des attentes des m\u00e9dias \u00e0 l\u2019\u00e9gard des acteurs […]<\/p>\n","protected":false},"author":2,"featured_media":682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCDR MediaScan f\u00eate ses 20 ans : pourquoi la perception des journalistes est plus strat\u00e9gique que jamais - CDR Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdrgrayling.com\/en\/cd-r-mediascan-perception-journalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CDR MediaScan f\u00eate ses 20 ans : pourquoi la perception des journalistes est plus strat\u00e9gique que jamais - CDR Grayling\" \/>\n<meta property=\"og:description\" content=\"Depuis vingt ans, CDR MediaScan analyse l\u2019un des leviers les plus d\u00e9terminants de la r\u00e9putation des soci\u00e9t\u00e9s de gestion : la perception qu\u2019en ont les journalistes. 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